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Lead Generation

đź“Ś What is a Lead?

A lead is any person or business that shows interest in Merciglobal’s solutions.
Leads are the top of the sales funnel — without them, there are no prospects or customers.

🔑 Sources of Leads

1. BNI & Networking

  • Chapter meetings, power teams, and cross-chapter interactions.
  • Visitors’ days are a great chance to collect potential leads.
  • Always follow up within 24 hours of receiving a referral.

Pro Tip:
“Treat every referral as a warm introduction, not a cold call.”

2. Website & Digital Marketing

  • Leads from contact forms, demo requests, and landing pages.
  • Paid campaigns (Google, LinkedIn, Instagram) may bring targeted traffic.

Action for Salesperson:
- Respond quickly (within hours).
- Mention the exact form or campaign they came from (“I saw you requested a demo on our website yesterday…”).

3. Existing Customers

  • Happy clients are the best source of new leads.
  • Upsell: add-on integrations, extra modules, or upgrades.
  • Referrals: ask for introductions to other businesses in their network.

Script:
“Since LoomShakti helped streamline your production, do you know other weaving units facing similar challenges?”

4. Events & Exhibitions

  • Trade shows, textile expos, and technology fairs.
  • Collect business cards, QR codes, or scan badges.

Action for Salesperson:
- Reach out the next day while the memory is fresh.
- Use personalized follow-ups referencing the event.

5. Cold Outreach

  • Cold calls, WhatsApp introductions, LinkedIn messages.
  • Requires persistence and clear messaging.

Golden Rule:
Keep it short, polite, and focused on solving their problem.

🎯 Lead Qualification Checklist

Not every lead is worth pursuing. Ask yourself:
- Do they belong to an industry we serve (textiles, manufacturing, services)?
- Do they have inefficiencies in operations that ERP can solve?
- Do they show genuine interest (attending demo, asking questions)?
- Do they have decision-making power or influence?

If YES → Move to Prospecting & Initial Contact.
If NO → Mark as “Not Qualified” and do not waste cycles.

đź“ž Example Cold Call Script

“Hello Mr. X, this is [Your Name] from Merciglobal.
We specialize in ERP solutions for weaving and manufacturing businesses like yours.
Our platform helps reduce wastage, improve delivery accuracy, and save costs.
Would you be open to a quick discussion to see if this could benefit your operations?”

đź’¬ WhatsApp Intro Message Example

“Hi [Name], I am [Your Name] from Merciglobal Systems.
We provide ERP solutions like LoomShakti for weaving units in Surat.
Our clients have reduced wastage and improved efficiency using our system.
Can I share a quick demo link with you?”

⚡ Key Metrics for Lead Generation

  • Minimum X new leads per week (decided by management).
  • Track source of each lead in CRM Sutra.
  • Focus on quality over quantity — 10 qualified leads are better than 100 uninterested ones.

🧰 Salesperson’s To-Do

  1. Dedicate fixed hours weekly to active lead generation.
  2. Record every lead in CRM Sutra.
  3. Classify leads into Hot / Warm / Cold.
  4. Ensure no referral goes uncontacted within 24 hours.

đź”— Next: Client Contact