Follow-Up & Objection Handling
Most deals are not closed in the first meeting or demo.
Success in sales depends on consistent follow-ups and confidently handling customer objections.
đź“Ś Why Follow-Up Matters
- Keeps Merciglobal top-of-mind for the prospect.
- Shows professionalism and commitment.
- Helps address doubts as they arise.
- Builds trust through persistence (without being pushy).
đź“… Follow-Up Strategy
- Immediately (within 24 hours): Send a thank-you message/email after demo or meeting.
- 2–3 days later: Share an additional case study, brochure, or proposal.
- 1 week later: Call/WhatsApp to check if they have questions.
- Every 2 weeks: Keep in touch with helpful updates, not just sales pitches.
Golden Rule:
Always add value in every follow-up (case study, insights, reminder) instead of just saying “Any update?”.
đź’¬ Follow-Up Message Examples
WhatsApp (after demo):
“Thank you for attending today’s LoomShakti demo. As discussed, here’s a case study of a 60-loom unit that reduced wastage by 12% using our ERP. Looking forward to your thoughts!”
Email (proposal follow-up):
“Dear [Name],
I hope you had a chance to review our proposal. I’d be happy to clarify any questions.
As we’ve seen with other textile businesses, adopting LoomShakti can bring visible improvements within the first 3 months.
Let’s connect this week to take the next step.”
âť“ Common Objections & Smart Responses
1. “It’s too expensive.”
👉 Response:
“Our ERP is designed to save more than it costs. For example, reducing wastage alone often recovers the investment within months.”
2. “We already use Excel/Tally.”
👉 Response:
“Excel and Tally are great for basic work, but they don’t connect your entire business. Our ERP integrates everything — production, inventory, finance, and compliance — in one system.”
3. “Implementation will take too long.”
👉 Response:
“Our system is modular. We can get you started with essential features quickly, and expand gradually. Many customers go live within weeks.”
4. “Our staff won’t adapt.”
👉 Response:
“We provide step-by-step training in simple language. Most staff members adapt within days, not months. Plus, we support you throughout.”
5. “Is our data safe in the cloud?”
👉 Response:
“Yes — we use encrypted connections, backups, and access controls. It’s actually safer than keeping data on a single office computer.”
🧰 Best Practices for Objection Handling
- Stay calm and professional — objections are a sign of interest, not rejection.
- Listen fully before responding.
- Always connect your answer to a business benefit (time, cost, efficiency).
- Use examples or case studies as proof.
- If you don’t know the answer → say you’ll check and revert (never guess).
⚡ Key Takeaways
- Follow-up is about adding value, not nagging.
- Objections are opportunities to build trust.