Demo & Presentation

The demo is the turning point of the sales process.
It’s where prospects see how Merciglobal products can solve their real problems.

Your role is not just to show features — it’s to tell a story of transformation.

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🎯 Objectives of a Demo

• Show how our solutions match the client’s pain points.
• Prove the system is simple, useful, and reliable.
• Build confidence that Merciglobal is the right partner.
• Move the client closer to making a buying decision.

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🛠️ Pre-Demo Checklist

Before every demo, ensure you have:
- ✅ Laptop/tablet fully charged + internet ready.
- ✅ Demo credentials tested (LoomShakti or Cloud ERP login).
- ✅ Presentation slides updated.
- ✅ Case studies or success stories relevant to the prospect’s industry.
- ✅ A backup plan (e.g., hotspot, offline slides).

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📊 Structure of a Winning Demo

1. Introduction (5 mins)

• Thank the client for their time.
• Reconfirm their challenges:

  “You mentioned facing difficulties with yarn wastage and order tracking, correct?”

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2. Business Context (5 mins)

• Briefly explain Merciglobal’s story and credibility.
• Share one relevant success story (e.g., weaving unit improved efficiency).

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3. Product Walkthrough (20–30 mins)

• Show only the modules relevant to the client’s needs.
• For weaving: focus on loom allocation, job work, QC.
• For manufacturing SME: highlight inventory, PPC, finance.
• Avoid going too deep into technical features unless asked.

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4. Benefits Highlight (5–10 mins)

• Always translate features into business benefits.
• “This dashboard = real-time visibility for you.”
• “This QC log = lower rejection rates.”
• “This automation = time savings for your staff.”

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5. Q&A and Objection Handling

• Encourage questions.
• Answer confidently using the Objection Handling guide.

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6. Closing & Next Steps

• Ask for feedback:

  “Does this address the challenges we discussed earlier?”

• Suggest moving forward:

  “If this makes sense, we can start with a pilot implementation or prepare a proposal.”

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💡 Demo Tips for Salespeople

• Be a problem solver, not a feature list reader.
• Speak in simple language (avoid tech jargon).
• Keep the session interactive — ask the client questions.
• Use realistic examples relevant to their industry.
• Always end with action (next meeting, proposal, or pilot).

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📑 Sales Presentation Guidelines

• Use Merciglobal branded slides for consistency.
• Keep slides visual and simple — less text, more screenshots/graphics.
• Include:
• Company Overview (short)
• Product USP highlights
• Case studies
• Demo screenshots

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🧰 After the Demo

1. Send a thank-you email/WhatsApp within 24 hours.
2. Share relevant brochures, case studies, or proposal documents.
3. Update the outcome in CRM Sutra (interested / follow-up / not qualified).
4. Schedule the next step before too much time passes.

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🔗 Next: Follow-Up & Objection Handling